http://www.marketwatch.com/story/nike-debuts-the-nike-trainer-1-its-most-versatile-training-shoe-for-todays-athletes?dist=hppr
Nike Debuts the Nike Trainer 1 - Its Most Versatile Training Shoe for Today's Athletes
Nike Athletes Fitzgerald, Peterson, Polamalu, Clay, Stoudemire, Roy and Top Pro Trainers Help Young Athletes Train at Launch Event
IRVINE, Calif., May 14, 2009 (BUSINESS WIRE) -- Nike , with Olympic gold medal decathlete Bryan Clay and All-Pro football players Adrian Peterson, Larry Fitzgerald and Troy Polamalu, and NBA All-Stars Brandon Roy and Amar'e Stoudemire today introduced the Nike Trainer 1, an innovative new lightweight training shoe that fuses Nike's rich training heritage with the latest innovation and design technology.
Inspired by the popular Nike Air Trainer worn by world-class athletes Bo Jackson and John McEnroe, who ignited the athletic training boom 20 years ago, the new Nike Trainer 1 was designed to provide today's athletes with lightweight comfort and support as they prepare for competition.
"The Nike Trainer 1 will help athletes prepare and perform better in their sport," said Kris Aman, Vice President and General Manager of Nike Athletic Training. "To create this shoe, we've taken the very best from our rich training heritage and combined it with new innovations and insights from today's best athletes."
Bo Jackson and John McEnroe made the original Nike Air Trainer famous in the late '80s - Jackson through the cross-training preparation that helped him excel in both professional baseball and football, and McEnroe by donning the Nike Air Trainer on-court during his heyday.
To address the needs of athletes and the demands of today's dynamic training, the Nike Trainer 1 features Nike DiamondFLX, a patent-pending outsole system that provides flexibility and support through multi-directional movement - ideal for any training regimen.
"The Nike Trainer 1's are extremely comfortable and the flexibility is awesome," said NFL All-Pro player Adrian Peterson. "I have already started wearing them for my training drills and for weight room workouts. It's an amazing performance shoe that will give me an edge on the playing field."
A lightweight upper, with midfoot and forefoot overlays connected to the lacing system, works with an inner Dynamic Fit sleeve to provide a secure, glove-like fit and the lock-down support a foot needs. The mid-sole also features a Nike Max Air unit in the heel to provide impact protection and comfort.
As part of the launch event in Southern California, Nike athletes Larry Fitzgerald, Adrian Peterson, Troy Polamalu, Brandon Roy, Amar'e Stoudemire, Bryan Clay and Matt James (Pro Trainer) led more than 50 local Southern California youth from all sports in a comprehensive training workout.
To learn more about Nike's high performance training products and online experiences from over 750 certified trainers designed to make young athletes better on game day, please visit www.nike.com.
The Nike Trainer 1 will be available in the U.S. beginning July 1, 2009 with a suggested retail price of $90 USD. For more information, please go to www.nike.com or www.nikeid.com.
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned Nike subsidiaries include Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a leading United Kingdom-based global football (soccer) brand. For more information, NIKE's earnings releases and other financial information are available on the Internet at www.nikebiz.com/investors.
For more information, including multi-media materials, please visit: www.nikemedia.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5965293&lang=en
SOURCE: NIKE, Inc.
Feature article at Freshnessmag.com:
http://www.freshnessmag.com/2009/05/15/nike-trainer-1/
new colorway being showcased. supposedly just a 1 of 1 special makeup
"BO KNOWS c/w":
more BO c/w photos:
http://www.complex.com/blogs/2009/05/15/nike-bo-knows-air-trainer-1-2009/
Q&A and look at Troy Polomalu's Trainers:
http://www.complex.com/blogs/2009/05/15/troy-polamalu-talks-surfing-nike-and-training-regiments/
Photos:
Dubmag.net coming through with some great photos:
http://www.dubmag.net/style/apparel-a-accessories/847-nike-debuts-the-nike-trainer-1?start=1
MUST SEE STUFF HERE
-BO KNOWS campaign making a return??? one of these shirts in every major sports market and youre
Museum type display?
history of cross training all on display:
SC IIs vividbly absent. the one shoe that hasnt been retroed. hmmm
MESH toebox grails
MANNNNNY many more on there. I dont want to clog the thread.. straight up
all around with this event.
new c/w on ebay right now:
-im guessing this is something the general public might be seeing
Newspaper article highlighting the event:
http://www.dailypilot.com/articles/2009/05/14/sports/uci/dpt-spsvcolumn051509.txt
http://www.dailypilot.com/dailyblogger/svirgen/
It now appears the pair on ebay is the shoe the students at UC Irvine got to train in, which is likely to be one of the first colorways to see the General
Release treatment:
For the info/history geeks out there:
a PLEATHRA of info was just dropped on nikemedia.com
Sign up for a free membership there.
-Tons of high res. never before seen photos.
-8 minutes of video interview from tinker, bo jackson, aaron cooper, eric avar, among others.. Many many unseen footage and shots held in nike file footage
until today.. just straight up knowledge being gained today
Some feature articles:
https://www.nikemedia.com/en/category/nike_trainer1_release/feature_archive/2009/5/nike_debuts_nike_trainer_1_%E2%80%93_its_most_versatil
https://www.nikemedia.com/en/category/air_trainer_video_feature/feature_archive/2009/5/nike_air_trainer_cross_training_was_born
https://www.nikemedia.com...aking_versatility_anothe
some screencaps from the videos:
my thoughts....
Among all that discussion though, no talk about the zoom trainer 1. which at the time was the "air trainer rebirth" or restoration type shoe. That
was essentially what this is, yet somehow this is getting dubbed the new trainer while ignoring the zooms.. the zooms are my babies. i just feel a bit of
bitterness inside. Nike reinvents itself everyday
im left thinking ," what are the zoom trainers? chopped liver?"
never the less check out those links if you want more in depth coverage.
As weird as this sounds coming from a person like myself, but the "OG" colorway just doesnt do it for me with these. I love the white grey carolina
blue, almost a mcfly type c/w, and all those others. adrians, larrys, amares, palo..
Thoughts...
.
