Protege is "reach out" brand (stands for People Reaching Out To Everyone Gaining Everything) that sells extremely competitvely priced basketball gear
and basketball shoes at $34.99 exclusively at Kmart. Look out for running and training coming soon, as well. The brand is supported, past and present, by the
NBA's Al Harrington, Stephen Jackson, Ron Artest, the WNBA's Cappie Pondexter, and rapper Fat Joe. Protege's designer is Dallas Stokes, who has
previous experience with And 1, adidas, Converse, Dunk.net, Magic 32, P.Miller, 310 Motoring and Sketchers.
Since their debut, the shoes are considered great value considering the price. The only major criticism has been subpar cushioning compared to the more
expensive shoes out there, but Dallas and the guys at Protege are listening and have already taken steps to satisfy consumers. They've already added better
sockiners with dual density pods at the forefoot/heel and also plan to incorporate cushioning elements, such as air-bags and other technologies, in future
product. They are definately headed in the right direction! For more info, check out the links and pics.
LINKS
Official Website: ProtegeMVP.com
Protege MVP Channel on YouTube
Project Bluefoot Protege Info Post
ARTICLES
Dime Magazine's Interview with Al Harrington (March '08)
CNBC Press Release: Protege Footwear & Apparel Brand Debuts (Feb '09)
Samaritan's Feet: Protege and Kmart donate 1
million pairs of shoes (Feb '09)______________________________________________________________________________________________
Protege 1 (2008):
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Protege 2:
Ron Artest:
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Jack 1:
Stephen Jackson:
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a3h:
Al Harrington:
Ron Artest:
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Aspire:
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Edge Prototypes:





